Alan Connington is writing a series of articles for On Target magazine aimed at sales and marketing professionals in the UK healthcare industry.  The first two have been published and can be downloaded here in PDF format, with permission from On Target:

• The Roads to Market – Why market intelligence is vital to global sales                 (November 2008)
• Many Rivers to Cross – Why and how companies diversify into healthcare           (February 2009)
• The medtech apprentice - What newcomers need to understand                        (May 2009)
• The straight deal - How NHS purchasing affects the process of closing a sale        (September 2009)

Please contact us with your comments and questions.